CASE STUDY
Brand presentation for the moonlighter cafe.
I began with visual research. Searching similar brands and companies provided a vision of what works in the industry and inspired my ideas for the Cafe.
After researching the look and feel of competitor cafes, I developed a mood board for the design of The Moonlighter. My objective was to establish a unique color palette and theme to make it stand out from its competitors, but not lose the general feel of a coffee shop.
I designed a logo highlighting the stained glass motif and mid century modern design using Adobe Illustrator.
Standalone logo.
Example of a business card for the Moonlighter.
Restaurant menu design
Example #1 of a social media post design (Instagram)
Example #1 of a social media post design (Instagram)
Example #1 of a social media post design (Instagram)
I even created an alternative logo and theme, placing more emphasis on the brands name. By highlighting a single window in an otherwise darkened building, this alternative logo would showcase a moonlighter in its element - working late into the night.
Alt logo business card side 1
Alt logo business card side 2